Interactive content and games have the best “replay” factor compared to other post types - users are more likely to spend hours replaying a game than re-reading an article or watching a video. 3. and 4. We’ll start with quizzes and mini-games. As a Social Media, SEO & SEM expert with over 9 years' experience in online marketing, he uses his keen insight into customer behavior to formulate innovative strategies that help clients enhance their online presence & open up new business avenues. The leading technology behind interactive content is machine learning and augmented reality (AR), both of which perfectly fit this new form of advertising, thanks to three-dimensional capabilities. The cutting-edge technology behind interactive content educates, entertains, and – most importantly – engages the audience who’ve taken the time to find out about what a brand has to offer. Seismic, the industry-leading, and award-winning sales enablement and marketing orchestration platform provider, announced the launch of new Interactive Content capabilities, enabling marketers and sellers to deliver high impact, personalized content at scale. It can also help you to shake your market up in a virtual method. Consumers have the power and brands and online stores must be prepared to make the online purchase as smooth as possible, from browsing to check-out. 21. Why interactive content is leading the digital marketing revolution. Here the users can learn visually and engage with the, Today, you can provide the most relevant information to your audience by analyzing the analytics report of the users. By Sven Lubek on Chief Marketer, 4th Nov 2019. As these contents will interact with the audience, it becomes more memorable to them. Using interactive marketing content can help you keep your current audience engaged, as well as draw more attention to your brand. Shoppable posts, 360-degree video, AR/VR, polls and quizzes are some of the examples of interactive content that brands can create. Interactive content is a powerful, versatile way for marketers to enhance their content’s reach, impact, and performance. Description. 9/10 of marketers said interactive content can be great for buyer education, in comparison to just 70% for static content. Using this technique users can interact in deep with the data by performing a mouseover. Contact EGC to find out how we can help your brand or business adapt and be ahead of the curve. 22. An interactive countdown can bring a number of leads to your website. Want to know more? and let's connect, Your email address will not be published. Interactive content doesn’t touch any one area of our sales enablement platform but rather reimagines the most critical element, the fuel which powers our entire platform: content. And this trend is going to be a game-changer in 2020. Today, many websites are doing different types of quizzes like video quiz, knowledge quiz, shopping quiz, and so on. Why Now’s the Time for Interactive Content [Examples] Updated Aug. 12, 2020. Interactive content marketing is more than just a trend – it’s becoming an important staple of marketing plans everywhere. After creating interactive content on your website, then it’s time to deliver it in front of the people. While doing a study, you can analyze the impact of these types of interactive countdowns on the website. Things to Know About Digital Piracy and Security, Identity Theft in the Internet – Consequences and Ways to Prevent, Top 55 Digital Marketing Interview Questions and Answers Guide, Directory Submission Guide: Benefits, Types, Do’s And Don’ts, How To Earn Money Using Digital Marketing? Interactive content and frictionless checkout are the means and methods to accomplish this. Dave Myron August 31, 2020. Unfortunately, easy to produce does not always mean quality. X FACTOR A conversation with the minds behind Brand X and a few of the top winners. Interactive content is indeed more engaging: BuzzFeed said 96% of users who start its sponsored quizzes finish them, for example. Along with the video, you can add a dropbox to increase the email list and generate more leads. 9/10 of marketers said interactive content can be great for buyer education, in comparison to just 70% for static content. In addition, there are a variety of exportable formats such as EPUB2, EPUB3, HTML5 and SCORM. How To Transfer Data From WooCommerce To Shopify? Today, we can see different types of interactive content like video interactive, quizzes, interactive infographics, and so on. The interactive content of 2020? There’s a reason we hinted at ‘choose your own adventure’ books above; almost as long as the content has existed, digital or otherwise, creators have thrived to make it more interactive and more engaging. These tools are establishing connections between teachers and students around the world. In 2020, content marketing will shift its focus to give audiences more of what they want: shoppable posts, AR/VR, 360-degree video, quizzes and polls are just a few examples of interactive content. It’s important to emphasize that, while interactive content is doubtlessly a buzz word in 2020, it’s far from a new concept. Compared to the traditional videos interactive videos are much better in creating better interactions and developing more user experience. Today, we can see different types of interactive content like video interactive, quizzes, interactive infographics, and so on. 20 Best Interactive and Fun Website Examples in 2020. Quizzes and Assessments. Instagram, for example, is making it easier for users to purchase from brands without having to leave the platform. As it provides a better experience, the viewers get more involved in the video and tend to watch the whole video. 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