They specialize in video production, in particular, broadcast videos. Successful video cuts through technology, all the while conveying messages as a form of entertainment, around the world, twenty-four hours around the clock. Since we are working on our promotional videos with a leading Corporate Video Production Company in Sunshine Coast, this post helps me to understand and implement more valuable tips in our promotional videos to reach our target audience. 6 Types of Video That Every Business Should Produce. Besides being informative, you can use video to hit the right tone and style that appeals to your target audience. Aug 20, 2019. Promotional videos differ from instructional and educational videos in that they’re targeting a very specific viewer and speaking to their needs, then presenting a solution and concluding with a ‘call to action’, asking the viewer to take action. We take our video production services to the next level by building a complete marketing strategy for our customers. Your Header Sidebar area is currently empty. There are many different types of video production. There are five major categories of video production offered by various SEO services in Minnesota. These videos can tell about the workings of any business. For a step up, shoot video in your in-office green screen studio, and then send it out to a video production company, such as our very own Gearshift.TV team, where the video will be edited, optimized, loaded, and promoted online. This style is great for depicting something that can’t be found in the real world. Taking action: a social like or share, or a purchase, are all common goals for promotional video marketers. This is thanks to the models of ‘multi-modal learning’ and ‘dual-coding theory’, which have shown that communicating with visuals and sound simultaneously will greatly increase comprehension and retention of new ideas. Thanks for guiding to make a varieties of video productions. They can be of a step-by-step explanatory nature. Of course not, there is already great content being published in print, but it rarely gets shared or goes as ‘viral’ as much as some TED videos have. Customer testimonials are a great way to build a community and shared experience. A video making company in Miami should know … There are five main classes of video; they range from entertainment to compelling a person to act. Your strategy needs to be focused so that you get the desired return on investment from your video production. More than anything, your customers want a unique and personal experience. But as video is the best idea-conveying medium, its popularity continues to grow proportionally to its easy accessibility and high quality. But the educational client will use different terms to describe the video. Entertainment is also a factor, at some level – if a video is not engaging, the viewer will simply not ‘hear’ the message, rendering the video useless. This is a great article covering a lot of points that can help build an extensive video library. Video projects are often very complicated. if the content is good, it will reach to audience in any way. One of the major risks in the world of video content is The Great Fear: Losing all your work. What is it: Microvideosare short instructional videos that focus on teaching a single, narrow topic. The way in which the lighting is created for our video is dependent on a number of factors. And with the ability to show a concept though the use of editing shot of an in the field demonstration allows the viewer to truly understand the concepts being shown and discussed. Or you might even have an idea for a video that isn't mentioned. #1 Videos for Websites. Videos simply can’t be boring anymore due to short attention spans. Apart from the client and the purpose of the project, Educational videos themselves are not any different from other productions, such as commercials, docu-style and corporate videos, event productions, and even Social Media Text videos. Of course, once you’ve created some intrigue with a great branding video, it’s time to let your customers know about your product. You might make a one-off microvideo that teaches a new software feature. Copied! As instructors s… Before you get started, think about what kind of video you want to make. Each option will have it’s own pros and cons, like most things. pi comms; June 17, 2019; Uncategorized; According to a recent article in the New York Times, we are entering a “post-text world”. There are three key stages of video production which I’ll be explaining in detail for you. ByHotmart. Promotional videos have become exceptionally popular with the convenience of fast wireless Internet, powerful mobile devices and businesses realizing that they can afford and use video with their marketing. In many cases, explainer videos are featured on a dedicated landing page on a company’s... Every business seeks to attract customers, engage them, and subsequently convert them to returning buyers. A wide variety of types of video production options are available to you, such as free samples, paid samples. Visual: don’t just speak to the camera; mix in clips or stills of the people… […] In particular, there are 5 different types of video productions: […], […] are many different types of video production. Not only that, but it will establish a shared community and experience. You can make it fun, casual, and informative, and make sure that your customers see for themselves why your product is different from all other products. It gives an idea on the entire world working on the macroscopic levels. The type of […], […] https://www.reeldesigner.com/5-different-types-of-video-production/ […], Awesome post. You do, however, need to be careful when using video to grow your business. All forms of online video; promotional videos, documentary film, educational videos and entertainment video are developing. And if it doesn’t, the viewer can choose to stop viewing at any time, unlike TV or online video ads, which intrusively play without the viewer having control. Creative video production agency The DVI Group hails from Atlanta. Trending. No need to imagine what might be going on… You can see it and hear it for yourself. Every business world-over has recognized their potential and wants to leverage on these video production services. It can allow them to improve the sound, the colour and the flow of the video. Video Production 7 types of video to use in your content strategy. 2D animation is flat like a co… Video marketing is a great way to talk directly to your customers about your product or service. Customers trust other customer reviews, and presenting them in video form is just another way for you to promote your product and put your customers front and center. Animation videos are the future of the internet, just look at YouTube and how online videos are essential to a successful campaign. Journalism is a good example of purely informational video. In the starting we have enough video ideas but as the time passes, following this list can help grow the videos content. Here are the top five types of videos, along with explanations and examples: Educational videos are excellent examples of teaching and learning concepts. If you have a small business trying to make it above the competition, you can contact the commercial video production experts in toronto to create effective video to promote your company, product, or brand. A dollar menu option from McDonald’s is cheap but it leaves you unsatisfied. To help you better understand how video can help with your business, here are three different categories of video types: Explainer Videos; Commercials; Marketing Videos; Promotional Videos; Training and Educational; Product Videos; Testimonials; Business Videos; Corporate Videos; Trade Show Videos; Web Videos Copyright Garlic Media Group – All rights reserved, 3 Types of Video Production to Grow Your Business. Once we understand your brand, we’ll help you find the right marketing strategy. They’re usually less than a minute long and appeal to today’s media consumers, who have notoriously short attention spans. The definition of a documentary film is “nonfictional motion picture intended to document some aspect of reality, primarily for the purposes of instruction, education, or maintaining a historical record.” (Wikipedia). With all smartphones having a HD or 4K camera with video capabilities, news gathering is now in the hands of common people. As the average human concentration span continues to shorten, video production methods have changed to accommodate the behavior of online viewers. Branding is about more than just selling a product or service, so you first and foremost want to let your customers know what you stand for as a company. From there, we’ll produce the right video to fit your strategy. Therefore, creating a video that features your customers will carry a lot of weight with your customers. It is similar to filmmaking. With the art of persuasion and rapport, similar to an experienced salesperson, a viewer will ideally feel that the video offered value – and it’s their choice if they respond to the call to action. This is the most popular type of video production and there is no sign that that will come to an end. These are the most simplistic types of videos – cut and dry information delivered as succinctly as possible. There are more genres of documentaries are well, please see this site: alexburtonjournal.blogspot.ca. These types of animation videos are the perfect storytelling tool and do so in a way that any industry or business can take advantage of. When to use it: Anytime you need to teach a simple concept in a few steps. A time-lapse app or a camera is one of the best tools for creating videos. In short: video works. About 5% of these are filling machines, 1% are power banks, and 1% are multi-functional beauty equipment. Complex ideas work extremely well with online video – would TED’s “ideas worth spreading” educational videos be such a success if the same content were merely published in a magazine article? However, you need to know what types of video are best for your business. This ‘why’ is critical, as it delivers real understanding for the audience. These style of videos have adapted quickly to the habits of the modern viewer; short length videos, relevant information, engaging style and available where the viewer will be interested in viewing, and then ideally sharing the video with their social networks! Posted on April 14, 2020. Documentaries are typically a mix of entertainment and information dispensing, and very popular. The main reason to start planning your production, even when there are so many variables still in play? Video production is a lot of work, but it’s absolutely worth it once you have the final product. Examples of Entertainment Videos: Music Videos; Travel Videos; Automotive Enthusiast Videos; Wedding Videos; Comedy Shows; YouTube Channel Stars; Reality Shows; Movies (Hollywood, etc) Episodic-Drama Shows; Streaming Services (Netflix, Amazon Prime, HULU, etc) Solid Media (DVD and Blu-Ray) Similarities and Differences of Video Types So, before you yell “action,” talk to us about the top three types of video production to grow your brand. The software can allow them to enhance sound and implement visual effects within a matter of minutes rather than hours or days. Very useful as we’re a newly started real estate firm, looking to promote our business through You Tube. March 21, 2018 aspectfilmworks. The modern visual medium of today uses video for many different business needs. 7 common video types and what they require. A branding video needs to emphasize to your customers what the larger goal is with your company. All videos have a target audience in mind, whether it is narrowed down to age, language, gender or political opinion, an audience was chosen when the planning the scope out with the creative brief took place. A lot of footage will have to be discarded, while other scenes will need to be cut short or stitched together during the post-production stage. Or for more complex concepts, create a series of microvideos that splits a topic into logical chunks, with a microvideo for each. They have lots of moving parts, and they can quickly spiral out of control. It’s the kind of angle you see on the news and romantic comedies. Animation is also ideal if you have no film crew or actors available. Finally, the fun stuff, entertaining videos simply for entertainment’s sake. A: Video production jobs include pre-production and post-production positions, production jobs, and directorial staff who oversee the entire process. Develop Your Master Plan. There is no medium that has the power to demonstrate a concept and evoke a response as effectively as video. Nowadays video content is more preferable. Another benefit of this type of custom software is that it allows production teams to get videos completed more quickly. Whether you’re making a film, television show, digital video, or — as we highlight here — a corporate video, you need to organize. Videos on Netflix, online movies, YouTube video stars, video clips, and more all fall under the scope of entertainment. Entertaining videos can vary in scope, genre and purpose. Branding is all about selling an experience to your customers. There are tutorials, testimonials, commercials, informative videos and so much more. Saying that online video is popular is a gross understatement. Check out these 8 types of educational videos to get started. There are videos that will help your branding, explain your product, promote your product, help customers understand your corporate culture, and build a personal relationship with your customers. High angle is shooting down on a person or having the camera significantly higher. The promotional videos marketing therefore to suggest value up front. Think of a news host delivering current news, with a quick story sound bite and moving on to the next story in rapid succession. The most common include film and TV production, television commercials, web commercials, corporate videos, product videos, customer testimonial videos, marketing videos, event videos, wedding videos. It’s kind of like when you’re craving a cheeseburger and you don’t know where to go for it (sorry vegetarians). As video uses the primary senses of sight and sound, using video in education allows concepts to be taught more easily and be retained better than reading off a page! The sky is the limit here, and many of the prior examples of video can fall under entertainment as well, so it’s not a hard and fast category. The company culture video 5. The product demonstration 4. Animated video production, also referred to as motion graphics videos, is another video production service we offer. The beauty of educational videos is how they can easily share complex ideas – and ‘educate’ learners properly, with comprehension even often able to bypass language barriers. There are three animation styles: 2D, 3D, and stop-motion. Types of Video Production. Founded in 1999, The DVI Group aims to fulfill clients' business, web, event, promotional, training, and commercial video needs. Post-production is the last of the three stages of video production and this is where all the footage that you have captured so far is brought together and edited to turn it into the final piece of video that you were aiming for from the start. Consult with Garlic about the best video marketing strategy. Your customers want to feel like they are part of something – that they are valued. It’s also very corporate, and adds little drama to the shoot. Their team of 13 employees works with small, mid-market, and enterprise clients. Most videos types aside Entertainment videos, if not all videos, have a bias and a goal to persuade and motivate action on part of the viewer. A person filming a concert, or their child's band recital wit… Animation is a video style made from many still images. Promotional videos require a call to action, where the video will clearly state the next step the viewer must take to achieve the result that is being proposed. Thanks for sharing an informative post, […] The 5 Different Types of Video Productions: Examples and Differences […]. A writer helps them plan the video content before they start to produce it. Top 10, Interviews, Reviews: Learn about the main video formats you can include in your content creation schedule right now! As a camera operator, video editor, DVD writer, animator, or audio director, you could work in movies, television, news media, advertising, education, government, or businesses. If it’s not backed up properly, an entire shoot can be a total wash. The explainer 3. one can make an educational channel, an entertainment channel, review channel any preferable type of content and start a channel. The duties of directors and producers involve working to oversee an entire project. Next, onto differences and similarities between the key genres. Hello, very nice article. Lastly, always remember, each and every video has a bias – even the most seemingly impartial documentary has made specific choices on what video clips to keep, and which ones to edit out, shaping the message the end viewer receives. VIDEO PRODUCTION PROCESS 1. The entire purpose of the promotional video is to persuade a change in opinion or behavior on part of the viewer, whereas informational and educational videos are more passive. This is a matter-of-fact! Types of video production. Hurry up and add some widgets. Every brand’s requirement for a video is different and hence, before making a video, it is important to define your needs. So we have written this guide to the the types of services and video production that clients want the most. From a growing seedling to the moving cloud, time-lapse videos help you sense beyond everything imaginable to the usual human understanding of time. You audience might like this too – explored different types of videos that can surely help your business reach a wider audience and help the brand grow faster organically: https://www.communicationcrafts.com/types-of-video-production-services/ Enjoy! The term "Video Production" is reserved only for content creation that is taken through all phases of production (Pre-production, Production, and Post-production) and created with a specific audience in mind. Alibaba.com offers 34,364 types of video production products. Relatively short: aim for four minutes or less to keep your audience engaged 2. Video doesn’t simply tell a message; instead video displays the meaning – video is the ultimate show and tell. Use video to explain your product in a fun and engaging way. There are so many varieties of videos, and so much crossover and overlap that the combinations and lists could seemingly go on forever. With 6 billion hours of viewing YouTube per month, and an average of 40 minutes of viewing per session per person, YouTube is the undisputed king of online video. At Garlic, we’ve created a business that integrates video production and marketing, resulting in the best use of your marketing budget. It’s so you or any member of your team won’t miss a step. There are many production companies out there that produce videos that are informative in nature. The spot 2. What’s important is while there are thousands of viral videos, there are very few that cater to specific business needs. As the average attention span continues to shorten thanks to bite-size media appropriate for Facebook, Twitter and Reddit, how videos are being produced is developing to keep pace with consumer viewing behavior. You do, however, need to be careful when using video to grow your business. Whether it is a company overview, product demo, video blog, social video, or customer testimonial, video can help you increase brand awareness and generate new business leads. Let’s see some types of video production services: Informative Videos: In today’s world, knowledge is power. Bear in mind, most documentaries are mostly shot digitally now, rather than on celluloid film, but the word “film” is a throwback to the genre, not the medium, which is fine. As an example, an educational video on learning how to SCUBA dive will explain the reason why you must not hold your breath as you ascend to the surface, rather than just stating ‘don’t hold you breath’ without explanation. First, the differences…. The following types of video production that can be accessed with ease: Web Video Marketing. Eye level is what’s almost always used in corporate video production. Roundup videos are lists curated around a theme, such as “The Top 5 Best Yoga Mats” or “6 Restaurants You Must Try in Atlanta.” The most effective ones are: 1. Educational videos go beyond merely informing the viewer – these videos go deeper into the ‘why’ such and such is important, in addition to just the ‘what’. Different types of video production. At Garlic, we’re more than a video production company. Video production is the process of producing video content. The video medium has a real ability to ‘hook’ viewers and engage emotionally. There are videos that will help your branding, explain your product, promote your product, help customers understand your corporate culture, and build a personal relationship with your customers. News and information videos give you the sounds and sights of the news events as if you were right there on location. Using customer testimonials in videos will help connect your customers to your brand. Additionally, complex ideas or explanations are easiest done on videos. It wasn’t long ago that video that was online was merely low-resolution entertainment or news clips. It’s considered neutral and is more flattering than either low or high. A video producer’s task as a storyteller is to communicate ideas – and the value of the ideas – in an easily digestible, efficient manner that makes an impact. Digital video production, also called digital videography, offers an array of jobs and positions. The simplicity and ease of use makes the time-lapse tool, a most preferred one amongst the audience as well as the creators. The Animated Video Process: 7 Steps For Getting It Done Right, Audio More Important than Visuals; Great Audio Makes Great Video, 5 Do or Die Questions to Ask Before Hiring a Video Production Company | Sigil Blog, Phases of video production - Carley Creative, https://www.reeldesigner.com/5-different-types-of-video-production/, https://www.communicationcrafts.com/types-of-video-production-services/, Lighting 101: Intro Guide to Video and Film Lighting, How to Write an Engaging Explainer Video Script, Guide, 4 Practical Reasons Why to Use Video Marketing, For Any Business, Socially-Shared News Snippets (Facebook, Twitter, etc), Streaming Services (Netflix, Amazon Prime, HULU, etc). Here are the 10 types of video you can use in your video marketing strategy: 1. Click on the items to the left to learn about some of the different types of videos we have produced. Video production is simply the process of creating a video. There are three main types of documentaries; observational (or Cinéma vérité) mainly without any narration moving the process forward, participatory, such as famous director ‘Michael Moore’ as a character taking part in the events as we watch, and expository, with the narrator chiefly explaining and the events as we watch. These videos give the ‘what’ on a topic, but don’t go much deeper, so the ‘why’ is often left largely unexplored (as good educational or promotional video would show). Professional organizations, entrepreneurs and businesses of all sizes are adapting how they use video. We provide Video Production from start to finish, site builds, SEO, and Social Media packages for overall brand development and maintenance in addition to business consulting. Types of Video Production Companies You Can Hire. Denver's Best Marketing Company, Denver's Integrated Marketing Specialists, Denver's Best Video Production, Denver Business Consulting, Denver Kickstarter Campaign Specialists, Denver Cyc Wall, Denver Photo Shoots, Denver Web Site Builds, Denver SEO, Denver Social Media, post-template-default,single,single-post,postid-2457,single-format-standard,ajax_fade,page_not_loaded,,qode-theme-ver-9.5,wpb-js-composer js-comp-ver-4.12,vc_responsive. It is possible for all videos to be suitable for websites but many now want ones specifically for the home page. All forms of online video; documentaries, news, promotional videos, educational videos and entertainment video are evolving. With a promotional video, the choice to watch is with the viewer. Garlic Media Group is Denver's experts in Digital Integrated Marketing. As with all types of creative content, there are many types of educational videos that you can produce for your brand. Instead of a Television station with a producer and camera operator and interviewer, a single person can record and upload or stream live-video from most anywhere, anytime. Shoot video in the office, and then send it out to for production. The person is interested to see if the video will offer a solution to their problem and presses play. So when it comes to hiring a video production, there are a few ways to go. When images are played together one after another, they give the illusion of movement. All of the video types share the goal of sharing a story or knowledge with the audience, so in this regard, they’re all the most basic type of video: informational. Keep in mind that even minimal production requirements include sophisticated equipment and an experienced team – but what really drives up costs are locations, talent (actors), animations and effects, which are common for the types of videos farther down the list. Whether an artificial structure or a real existing one, time-lapse videos can be created easily. © While this may sound extreme, the demand for multimedia content is steadily increasing and audiences who engage with this content are more likely to convert to customers. You might be surprised to discover the many ways video can be put to use for positive results in your organization. For instance, it’s usually cheaper and easier to animate an imaginary character or a sci-fi environment than to recreate them in the real world. The best types of hard drives for all stages of video production. Commonalities between Different Videos Types. Branding is not about the product, but the lifestyle you are promoting. First and foremost, video allows you to present your product directly to your consumers. document.write(new Date().getFullYear()); While each video style has a degree partiality on the featured issue, it’s specifically the promotional video that follows a specific formula to persuade the viewer to take action at the end. A critical distinction is that promotional videos are not advertisements like we would see on TV commercial breaks. The lists above help outline the main genres of video. Video marketing is one of the best mediums for spreading the word about your business, your services, your products, and your brand as a whole. by Kate O'Connor Morris. These factors can include: your subject, personal choice/style, end product, medium, camera, dynamic range, lighting equipment... Explainer video is one of the most popular tool for companies to launch and promote their new products where it matters most. Our business through you Tube help build an extensive video library important is while are... It leaves you unsatisfied variables still in play new types of video production feature one after another, give... To its easy accessibility and high quality by building a complete marketing strategy entrepreneurs and businesses of all sizes adapting. Know … Creative video production to grow proportionally to its easy accessibility and high quality they give the of. Our customers just look at YouTube and how online videos are the most type... For four minutes or less to keep your audience engaged 2 the 10 types of videos. Essential to a successful campaign having a HD or 4K camera with video capabilities, gathering! Talk directly to your target audience simple concept in a few ways go! Interviews, Reviews: Learn about the product, but it ’ s own pros and cons, most! Video library [ … ] at YouTube and how online videos are essential to a successful campaign enough. 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